Enterprise AI spending increased 6x in 2024. Here's why smart businesses are investing in custom fine-tuning—and how your company can leverage this technology to stay competitive. The Generic AI Problem Every Business Faces You've probably tried ChatGPT, Claude, or other AI tools for content creation. Maybe you got decent results. Maybe you didn't. Here's what most businesses discover:  Generic AI doesn't understand your brand voice, your industry nuances, or your specific cu