The Flaw in How Modern Retail Analyzes Reviews Let’s be completely honest with each other for a second. If you run an e-commerce brand, manage a retail category, or sit on a merchandise buying team, you are sitting on an absolute goldmine of data that you are almost certainly mismanaging. Every day, thousands of customers log onto your store, onto Amazon, onto Walmart, or onto Flipkart. They open up a text box and pour their hearts out. They tell you why they love your