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 Segmentation Procedure

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Segmentation Procedure

Segmentation is the process of separating your data into distinct groups. This is a core activity in most business problems. A well‐defined segment is one in which the members of the segment are similar to each other and also are different from members of other segments.

Most Important Segmentation Techniques

Most common techniques which used for segmentation:

  • Clustering 

  • Customer Segmentation

Customer Segmentation

​The process of grouping customers into sections of individuals who share common characteristics is called Customer Segmentation. 

  • Demographic Segmentation

  • Geographic Segmentation

  • Behavioural Segmentation

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